Dental on Collins Brand Design
Brand identity and rollout for a boutique dental practice: logo, colour, print, signage and social, built so every touchpoint reads as the same business.
Clinical work patients trust, branding that finally matched it
A dental practice that had outgrown its branding. The work it was doing was better than the way it presented, which is the usual gap and the one patients read before they ever walk in.
The direction was settled on moodboards first, so the colour and tone were agreed before anything was built. From there the identity rolled out across the practice: signage and print, a social set that holds its look post to post, and team uniforms carrying the same mark rather than a loose approximation of it.
Clinical work earns trust slowly. Branding either helps that or quietly works against it.
The identity came out of the logo design process, and the rollout across signage, print and social was graphic design work.
